Google advertising
Ensure your customers find you when they’re considering a purchase. One of the best ways to achieve this is through well-executed Google advertising — and that’s where we come in.
Goal-oriented Google advertising
One of the most important aspects of effective Google advertising is targeting which is based on carefully conducted background research.
By identifying who your potential customers are and what they’re searching for, we can create an advertising strategy that works.
We take into account your company’s current situation and resources when planning Google advertising. This allows us to design actions that work in practice, not just in theory.
Google advertising
How we deliver successful campaign?=
Successful advertising requires continuous adaptation. And adaptation, in turn, requires seamless collaboration, which is why communication and information sharing are central to how we work.
Read the toggle sections to learn how we deliver evolving advertising while keeping your business needs in mind.
When building an advertising strategy, we’ll go over the typical customer journey when interacting with your business.
We incorporate the different stages of the customer journey into the planning process to ensure that your advertising supports your business as effectively as possible.
Planning doesn’t just mean creating a plan and sticking to it.
It also involves improving the advertising through various tests. We carefully plan which aspects to test and what insights different tests can offer about ad performance or target audiences.
The insights gained from testing allow us to refine the strategy and further improve the advertising.
If you’re looking for someone to just launch a Google Ads campaign and let it run on autopilot, we’re not the right fit for you.
Our principle in advertising is to find the most profitable solutions relative to your business’s current situation. As results are achieved, we aim to further develop your advertising into a more productive, cost-effective and comprehensive system that supports your business growth.
Reporting key metrics should be a given in all digital marketing nowadays.
In addition to key metrics, we keep you updated on the actions we’ve taken and any notable insights. If anything noteworthy happens in the campaign, we ensure you’re informed.
We always manage advertising on your company’s own account, so you’ll always have access to your own data – even if you decide not to continue working with us.
We don’t lock you in with long-term contracts
Our advertising contracts are always open-ended. Instead of relying on termination periods, we prefer to foster long-term customer relationships by delivering on our promises—producing effective advertising.
How do we approach Google advertising?
Our service is based on gathering data and systematically using it in advertising actions.
Our monthly actions focus not only on actively developing campaigns but also on improving your company’s overall advertising strategy and refining previous plans.
PROCESS
Thorough background research
To create an effective advertising strategy, it’s essential to understand not only your business and customer segments but also your key competitors in the context of Google advertising.
That’s why we conduct a detailed competitor analysis and identify the relevant keywords to use in your campaign planning.
A plan that fits your current situation
In the planning phase, we list your company’s ways to do business, past results and efforts and the resources available for advertising.
By fully understanding your business’s current state, we can create an advertising plan that best supports your operations.
Creating the ad campaigns and the ads
We want to ensure that your advertising can continually improve based on data, providing your business with as much useful information as possible.
That’s why we usually create multiple ads for each campaign to compare their effectiveness.
Campaign development and reporting
After launching the ads, we actively monitor and develop the campaigns. In our reports, we present not only the results but also our observations and potential next steps.
The many faces of Google advertising
In which Google channels we advertise?
Search advertising
Reach your customers as they search for information on Google. Year after year, search advertising remains a top choice.
Display advertising
Increase brand awareness by showing banner ads on websites where your customers spend time.
Google Shopping
Showcase your online store’s products with image ads directly in Google search results and the Google Shopping tab.
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