Social media advertising
Reach your potential customers with social media advertising in the channels where they spend time.
Social media advertising that adapts
Social media advertising covers all possible social channels, but that doesn’t mean that the same approach will work across multiple platforms.
Creating effective social media ads requires understanding each platform and creatively adapting the ads to fit the specific channel and format.
Social media advertising
How we create social media campaigns?
Successful social media campaigns require planning, fresh ideas, and the courage to try new things.
Explore the toggle sections to see how we implement effective social media advertising.
When building an advertising strategy, we’ll go over the typical customer journey when interacting with your business.
We incorporate the different stages of the customer journey into the planning process to ensure that your advertising supports your business as effectively as possible.
Each social media channel is unique, so effective ads may look different on each platform.
If you’re looking for someone to just launch a social media campaign and let it run on autopilot, we’re not the right fit for you.
Our principle in advertising is to find the most profitable solutions relative to your business’s current situation. As results are achieved, we aim to further develop your advertising into a more productive, cost-effective and comprehensive system that supports your business growth.
Reporting key metrics should be a given in all digital marketing nowadays.
In addition to key metrics, we keep you updated on the actions we’ve taken and any notable insights. If anything noteworthy happens in the campaign, we ensure you’re informed.
We always manage advertising on your company’s own account, so you’ll always have access to your own data – even if you decide not to continue working with us.
We don’t lock you in with long-term contracts
Our advertising contracts are always open-ended. Instead of relying on termination periods, we prefer to foster long-term customer relationships by delivering on our promises—producing effective advertising.
How do we approach social media advertising?
Our service is based on gathering data and systematically using it in advertising actions.
Our monthly actions focus not only on actively developing campaigns but also on improving your company’s overall advertising strategy and refining previous plans.
PROCESS
Understanding your business
Before planning a campaign, we first take the time to understand your business operations, previous marketing efforts, and any existing insights on your target audience.
A deeper understanding of the overall picture helps us determine the best approach to the advertising strategy.
Tailored plan based on current situation
In the planning phase, we list your company’s ways to do business, past results and efforts and the resources available for advertising.
By fully understanding your business’s current state, we can create an advertising plan that best supports your operations.
Ad creatives and campaign creation
We always produce multiple ads for the same campaign to compare their effectiveness and gather useful insights about your target audience.
This ensures that the advertising can be continuously improved based on data, and we can provide comprehensive insights.
Campaign development and reporting
After launching the ads, we actively monitor and develop the campaigns. In our reports, we present not only the results but also our observations and potential next steps.
Social media advertising channels we use
The most suitable advertising channels are chosen on a case-by-case basis.
Facebook advertising serves a wide variety of businesses and still reaches a broad range of age groups today.
Instagram advertising often works well in tandem with Facebook ads but can also deliver strong results on its own when done well.
LinkedIn advertising is an excellent channel for reaching other businesses, thanks to its unique targeting options.
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